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Venture Clienting Decoded:
Essential Insights for Forward-Thinking Enterprises
Venture Clienting is a structured approach where corporates buy, use, and adopt startup technologies to gain competitive advantages, facilitating swift and strategic corporate innovation.
Unlike corporate venture capital or internal venture building, Venture Clienting stands out for its efficiency, lower risk, and faster time to impact. It enables corporates to adopt innovations in a lean and cost-efficient way.
The main goal is to facilitate the rapid and efficient adoption of startup technologies with measurable impact and low risk for the venture client. This involves acting as a broker to bring together corporates and startups in a productive manner.
Certainly, one example is Open Bosch, which supports over 1000 teams, leading to more than 75 pilots annually. With an average of four months to proof of concept, it significantly accelerates technological advancements.
Venture Clienting bypasses extensive R&D, amplifying the innovation rate and enabling quicker market breakthroughs by tapping into the agility and innovation of startups.
Risks are managed through smart assessment of startup collaborations, ensuring flexibility in the face of technological uncertainties and allowing for streamlined budgeting without overextending the corporate R&D budget.